Body Factory Skin Care Groupon Your Beauty Boost

Body Factory Skin Care Groupon offers a fantastic opportunity to treat yourself to top-notch skincare at incredible prices. Imagine revitalizing your complexion with premium products, all while saving money. This comprehensive guide delves into everything you need to know about maximizing your Groupon experience with Body Factory, from understanding their target audience to crafting the perfect visual content for irresistible ads.

We’ll explore the brand’s history and competitive landscape, analyzing their strengths and weaknesses, and comparing them to similar deals. We’ll also discuss strategies for crafting persuasive descriptions, managing customer reviews, and maximizing your ROI on these fantastic Groupon offers. Get ready to unlock your inner radiance!

Table of Contents

Understanding the Target Audience: Body Factory Skin Care Groupon

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Attracting the right customers is key to success for any Groupon deal, especially in the competitive skincare market. Understanding the specific needs and desires of our target audience allows for highly targeted marketing strategies, maximizing the effectiveness of promotions and ensuring a positive customer experience. This detailed look at the Body Factory skin care Groupon customer will help refine our approach.The typical customer for Body Factory skin care Groupon deals is likely a woman aged 25-45, with a moderate to high disposable income.

She’s likely busy and values convenience, seeking effective solutions to common skincare concerns. She is actively engaged in her personal well-being and likely follows trends in beauty and health. Her lifestyle could include a mix of professional and personal commitments, making time for self-care a priority but not necessarily an easy task.

Target Customer Demographics

The core target demographic for Body Factory Groupon deals encompasses women between the ages of 25 and 45. This age range often signifies a stage in life where individuals are actively engaged in careers and/or family life, leading to a higher emphasis on personal care. They frequently have a moderate to high disposable income, allowing them to explore various skincare options.

Skincare Concerns and Motivations

Common skincare concerns for this demographic include concerns related to aging, acne, dryness, and uneven skin tone. They’re often seeking solutions that address these issues efficiently and effectively, without overly complicated routines. Motivations for purchasing skincare products via Groupon deals often include cost-effectiveness and access to a wide variety of products and brands they might not otherwise try.

The perceived value proposition of Groupon deals is a major factor in their purchasing decisions.

Online Behaviors and Preferences

This customer segment is likely active on social media platforms like Instagram, Facebook, and Pinterest, where they discover and share beauty trends. They appreciate user-generated content and reviews, actively searching for honest opinions and product recommendations. They often utilize search engines like Google to research skincare products and compare prices. They appreciate clear and concise product information, often looking for deals and promotions online.

Comparison of Target Audiences

Characteristic Body Factory Groupon Target Competitor A Competitor B
Age Range 25-45 20-35 30-55
Income Level Moderate to High Moderate High
Lifestyle Busy professional/personal life, valuing convenience Student/Young professional, focused on budget Established professionals, prioritizing luxury
Skincare Concerns Aging, acne, dryness, uneven skin tone Acne, breakouts Hyperpigmentation, fine lines
Online Behavior Social media active, values reviews, seeks value Active on budget-focused forums, prefers discounts Engages with luxury brands’ social media, seeks prestige

This table provides a concise overview of how the Body Factory Groupon target differs from its competitors. Analyzing these distinctions will allow for a more focused marketing strategy, increasing the likelihood of success.

Groupon Deal Analysis

Body factory skin care groupon

Groupon deals for skincare products often offer a compelling blend of savings and access to premium products. Understanding their structure and common promotional strategies is key to making informed choices and maximizing your skincare budget. The deals frequently attract a wide range of customers, from budget-conscious shoppers to those seeking a chance to try new brands.The typical Groupon deal for skincare products involves a discounted price for a specific product or bundle.

These deals often target a wide range of skin types and concerns, allowing customers to try new formulas or products they might not otherwise purchase at full price. This approach is proven effective for driving traffic and generating sales for both the retailer and the consumer.

Typical Discount Structures

Groupon deals often employ various discount structures to attract customers. These discounts can be presented as flat percentage reductions, offering a set amount off the regular price, or as a combination of both. For example, a 50% discount on a premium face mask or a fixed $20 discount on a skincare bundle are common strategies. Promotional strategies can also include bundle deals, which combine multiple products at a discounted price.

These bundles are appealing as they provide a comprehensive skincare solution for a lower overall cost.

Promotional Strategies

Groupon often utilizes compelling visuals and concise product descriptions to highlight the value proposition of the deal. Clear messaging about the product’s benefits and the limited-time nature of the offer encourages quick purchases. Limited quantities or time frames add a sense of urgency and scarcity, driving customer interest. Often, Groupon also partners with retailers to promote specific skincare lines, highlighting exclusive deals or limited-edition products.

Effective Messaging Strategies

Effective messaging in Groupon ads for skincare products emphasizes the value proposition, highlighting the key benefits of the product and the exceptional savings offered. The language should be clear, concise, and focused on addressing the customer’s needs. Instead of generic claims, the messaging should use specific and concrete language, describing the product’s efficacy and the benefits it provides for the customer’s skin.

For example, rather than stating “good for skin,” a description might say “reduces wrinkles and improves skin elasticity.”

Skincare Products Offered via Groupon

Groupon deals often encompass a variety of skincare products, catering to diverse needs and preferences.

Product Category Examples
Face Masks Clay masks, sheet masks, hydrating masks
Serums Vitamin C serums, hyaluronic acid serums, retinol serums
Cleansers Facial washes, makeup removers
Moisturizers Creams, lotions, gels
Sunscreens SPF lotions, sprays
Eye Creams Eye creams, eye gels

This table showcases a selection of the skincare products commonly offered via Groupon deals. The availability of these products can vary based on the specific Groupon deal and the participating retailer.

Body Factory Skin Care Brand Analysis

Body Factory Skin Care, a rising star in the beauty industry, has carved a unique niche by blending innovative formulas with approachable pricing. Their story is one of understanding consumer needs and tailoring solutions to meet them, a strategy that has resonated deeply with a wide customer base. They’ve clearly established a presence beyond just selling products; they’ve built a community around their brand.The brand’s core values, meticulously crafted and consistently upheld, form the bedrock of their identity.

These values, coupled with their product offerings and online engagement, have created a strong brand image that attracts and retains customers.

Brand History, Values, and Image

Body Factory Skin Care’s journey began with a focus on providing accessible and effective skincare solutions. Their initial success stemmed from identifying a gap in the market—affordable skincare that delivered noticeable results without breaking the bank. This core principle has remained a constant throughout their evolution, shaping their brand identity and customer relationships. Their values center around transparency, quality, and affordability, ensuring that every product meets rigorous standards while remaining accessible to all.

Their brand image is one of approachable luxury, a combination of sophistication and relatability.

Key Products and Services

Body Factory Skin Care offers a diverse range of skincare products, catering to various skin types and concerns. From cleansers and moisturizers to serums and masks, their product line covers the fundamental needs of a complete skincare routine. They also provide a range of complementary services like personalized consultations and workshops, designed to empower customers with the knowledge and tools to achieve optimal skin health.

These services set them apart from competitors, fostering a stronger connection with their clientele.

Online Presence and Social Media Strategies

Body Factory Skin Care has a strong online presence, leveraging various social media platforms to engage with customers and build brand loyalty. Their social media strategy is characterized by a focus on providing valuable content, including educational posts on skincare routines, product demonstrations, and customer testimonials. They effectively use interactive elements, like polls and Q&A sessions, to foster community engagement and address customer queries directly.

This active engagement strengthens customer trust and fosters a sense of community.

Strengths and Weaknesses Compared to Competitors

Feature Body Factory Skin Care Competitors
Product Range Comprehensive range covering various skin types and concerns May offer limited or specialized product lines
Pricing Competitive pricing strategy, accessible to a broader customer base May have higher price points, limiting accessibility
Customer Service Active social media presence, responsive to customer feedback May have limited or less responsive customer service channels
Innovation Continuously developing new products and technologies, adapting to trends May be slow to adapt to new trends or market demands
Brand Awareness Growing brand recognition and customer loyalty Varying levels of awareness depending on market positioning and marketing strategies

Body Factory Skin Care’s strategy has demonstrably positioned them for success. Their ability to combine affordability with effective products, combined with active engagement with customers online, gives them a clear advantage in the market.

Competitive Landscape

The skincare market is a vibrant battlefield, teeming with competitors vying for a piece of the consumer pie. Body Factory needs to understand the landscape to effectively position itself and capitalize on opportunities. This analysis delves into the key players, pricing strategies, and competitive advantages and disadvantages to provide a comprehensive view of the market dynamics.The competitive landscape isn’t just about who’s selling similar products; it’s about how they’re presenting their offerings, the promises they make, and the experiences they create for customers.

Understanding this holistic picture is crucial for Body Factory to carve out its own unique space and attract the right clientele.

Key Competitors

Several brands offer comparable skincare products, each with its own unique approach. Major competitors often leverage well-known names and extensive distribution networks. Smaller, niche brands may focus on specialized treatments or specific skin types, creating a targeted appeal. Some brands heavily promote their natural ingredients, while others focus on advanced scientific formulations. Recognizing these distinct strategies is critical for Body Factory to define its own brand story and competitive edge.

Comparison of Offerings

Body Factory’s current skincare line should be compared to those of competitors based on several key factors. Product formulations, ingredient lists, and price points are all vital elements. Customer reviews and feedback provide valuable insights into how well-received a particular product is in the market. Body Factory’s strengths and weaknesses, relative to competitors, can be clearly identified by analyzing the above elements.

Competitive Pricing Strategies

The skincare market employs a variety of pricing strategies. Some brands adopt a premium pricing model, emphasizing high-quality ingredients and advanced formulations. Others opt for a more accessible pricing structure, focusing on broader appeal and affordability. Body Factory needs to determine its optimal pricing strategy, balancing the value proposition of its products with the market’s price expectations.

Competitive Advantages and Disadvantages

Factor Body Factory Advantages Body Factory Disadvantages
Product Quality Formulations backed by research and developed with high-quality ingredients. Potential need to demonstrate superior quality compared to established brands.
Pricing Competitive pricing strategy aimed at attracting a broad customer base. Pricing may need adjustment to match market expectations or to remain competitive.
Brand Recognition Building a loyal customer base through consistent marketing efforts. Limited brand recognition compared to well-established competitors.
Distribution Channels Leveraging Groupon and other platforms to reach a wider customer base. Potential limitations in distribution network compared to large retailers.
Customer Service Providing exceptional customer service and support through various channels. Need to ensure that customer service is consistently delivered to a high standard.

This table highlights the key aspects where Body Factory can excel and areas where improvements may be necessary. A thorough understanding of these strengths and weaknesses is vital for developing effective strategies.

Content Strategy for Groupon Deals

Body factory skin care groupon

Unlocking the power of Groupon for Body Factory skincare requires a strategy that’s both persuasive and informative. This approach should resonate with the target audience, emphasizing the unique value proposition of Body Factory’s products while leveraging Groupon’s platform effectively. A clear understanding of the target audience’s needs and desires is crucial for crafting compelling narratives and offers.

Compelling Descriptions for Body Factory Skincare Products

Crafting engaging product descriptions for Groupon is paramount. These descriptions need to go beyond basic product details and speak directly to the customer’s desires. Focus on the benefits, not just the features. Highlight the tangible results—glowing skin, reduced wrinkles, or a more confident appearance. Use evocative language to paint a picture of the experience.

For instance, instead of stating “Moisturizer,” describe “A luxurious, replenishing cream that melts into your skin, leaving it feeling incredibly soft and supple.” Use sensory details and positive language to create a sense of excitement and anticipation.

Persuasive Language to Highlight Value Proposition

Groupon deals thrive on value. Clearly articulate the discount and what it represents in terms of savings. Use phrases like “Exclusive Groupon Offer,” “Limited-Time Savings,” or “Unlock [percentage]% off.” Quantify the value by specifying the savings amount or the number of products included. For example, “Save 30% on a complete skincare regimen,” or “Get 2 facial masks for the price of 1.” This not only makes the deal more attractive but also strengthens the perceived value.

Best Practices for Presenting Product Information, Body factory skin care groupon

Presenting information concisely and effectively is crucial. Prioritize clarity and brevity in your Groupon listing. Use bullet points to highlight key benefits and features. Use high-quality images and videos showcasing the products in action. Consider including customer testimonials or reviews to build trust and credibility.

This multifaceted approach ensures customers can easily grasp the essence of the deal and the product’s benefits. Highlight the unique selling points of Body Factory, emphasizing their expertise and quality.

Examples of Effective Headline Writing

Headline Target Audience Appeal Value Proposition
Unveiling Radiant Skin: 30% Off Body Factory’s Premium Facial Kit Appeals to those seeking glowing skin and convenience. Significant discount on a complete facial kit.
Experience Luxury: Body Factory’s Signature Facial at a Fraction of the Cost Targets those valuing premium skincare and affordability. Exclusive Groupon discount on a signature facial treatment.
Transform Your Skin: Body Factory’s Anti-Aging Serum – Limited-Time Offer Attracts those concerned about aging and seeking visible results. Limited-time discount on an anti-aging serum.
Glow Up Your Routine: Body Factory Skincare Essentials Bundle – 20% Off Targets those seeking a complete skincare solution and a budget-friendly bundle. Discounted bundle of essential skincare products.

Groupon Deal Effectiveness

Groupon deals, when executed effectively, can be a powerful tool for driving sales and brand awareness. For a skincare brand like Body Factory, strategic Groupon campaigns can attract new customers and boost existing client engagement. However, success hinges on meticulous planning and execution.Understanding the intricacies of Groupon deal effectiveness is crucial for maximizing ROI. This involves not only the immediate impact of the deal but also its long-term effect on brand loyalty and customer lifetime value.

Factors Influencing Groupon Deal Success

Several factors play a critical role in determining the success of a Groupon deal for Body Factory. These factors encompass aspects of the deal itself, the target audience’s response, and the brand’s overall marketing strategy. Key elements include the deal’s perceived value, the exclusivity of the offer, and the brand’s reputation. The timing of the deal, the marketing channels employed, and the quality of customer service provided all contribute significantly to the overall outcome.

Metrics for Evaluating Groupon Campaign Performance

Tracking the performance of Groupon campaigns is vital for understanding their effectiveness. Several key metrics provide insight into the campaign’s success. These include the number of clicks, the conversion rate, and the customer acquisition cost (CAC). Also, analyzing the customer demographics and behavior patterns provides valuable information on the target audience’s response. This data can then be used to refine future campaigns and tailor offers for optimal results.

Measuring Return on Investment (ROI) for Groupon Deals

Calculating the ROI for Groupon deals requires a meticulous approach. It’s not just about the immediate sales; it’s about the overall impact on the business. The initial sales figures are important, but the subsequent customer engagement, brand mentions, and repeat purchases are equally vital. This involves analyzing the cost of the campaign, including advertising spend and staff time, against the revenue generated.

Furthermore, assessing the long-term value of acquired customers is critical for a complete ROI assessment.

Key Performance Indicators (KPIs) for Tracking Groupon Deal Success

The success of Groupon deals can be meticulously tracked using a comprehensive set of KPIs. These metrics offer a holistic view of the campaign’s performance, providing valuable data for future strategy development. Understanding these metrics allows for strategic adjustments and optimization of future campaigns.

KPI Description How to Measure
Deal Clicks Number of times the Groupon deal was clicked. Tracking clicks through the Groupon platform.
Conversion Rate Percentage of clicks that resulted in a purchase. Dividing the number of purchases by the number of clicks.
Customer Acquisition Cost (CAC) The cost incurred to acquire a new customer through the Groupon deal. Dividing the total campaign cost by the number of new customers acquired.
Customer Lifetime Value (CLTV) The projected revenue generated from a customer throughout their relationship with the brand. Estimating the average purchase value and the average purchase frequency.
Sales Revenue The total revenue generated from the Groupon deal. Summing up the revenue from all purchases made through the deal.
Brand Mentions Number of times the brand is mentioned in relation to the Groupon deal. Monitoring social media, online reviews, and news articles.
Customer Feedback Positive or negative feedback received from customers regarding the deal. Gathering customer reviews, surveys, and social media comments.

Customer Testimonials and Reviews

Word-of-mouth is gold, especially in the beauty industry. Happy customers are your best advocates, while a few disgruntled ones can quickly tarnish your reputation. Understanding how to gather, respond to, and leverage both positive and negative feedback is crucial for success, particularly when offering deals like those on Groupon.

Positive Customer Reviews

Positive reviews are the cornerstone of a thriving brand. They build trust and attract new clients. These reviews often highlight the effectiveness of products, the quality of service, and the overall experience. Here are some examples:

  • “I’m absolutely obsessed with the Body Factory’s revitalizing face mask! It left my skin feeling incredibly soft and smooth. Definitely worth every penny!”
  • “The Groupon deal was a steal! The body scrub was fantastic, and the staff were incredibly friendly and helpful. I’ll definitely be back.”
  • “My skin has never looked better! I’ve been using the Body Factory products for a month now, and I’m already seeing a significant improvement in texture and tone. Five stars!”

Negative Customer Reviews

Unhappy customers can provide valuable insights into areas for improvement. Instead of dismissing negative feedback, treat it as a chance to learn and refine your offerings.

  • “The body wrap was underwhelming. It didn’t seem as effective as advertised, and I felt a bit disappointed.”
  • “The Groupon deal was great, but the waiting time was excessively long. I had to wait over an hour, and I was already running late.”
  • “The staff member was unhelpful and not very friendly. I felt rushed and wasn’t able to ask any questions about the products.”

Addressing Negative Feedback

Effective responses to negative reviews demonstrate professionalism and a commitment to customer satisfaction. It’s not just about acknowledging the issue; it’s about offering a solution and showing genuine concern.

  • Acknowledge the complaint: “We’re sorry to hear that your experience with the body wrap wasn’t as expected.” This shows empathy and validates the customer’s feelings.
  • Offer a solution: “We’re committed to providing excellent service. Would you be open to scheduling a follow-up appointment to discuss this further and see if we can provide a more satisfactory experience?”
  • Follow up: “We appreciate your feedback, and we’ll be sure to review our wrap procedures to ensure similar issues don’t occur in the future.”

Collecting and Showcasing Testimonials

Customer testimonials are powerful marketing tools. They build credibility and social proof, encouraging potential customers to trust your brand.

  • Encourage reviews: Include a review request in your follow-up emails or on your website.
  • Showcase testimonials: Highlight positive reviews on your website, social media, and marketing materials.
  • Create a dedicated testimonials page: This will showcase your best reviews prominently.

Responding to Customer Reviews on Groupon

A well-structured response plan ensures you handle each review effectively and efficiently.

Review Type Response Strategy
Positive Acknowledge and thank the customer. Consider offering a small incentive for future visits.
Negative Acknowledge the concern, apologize, and offer a solution. Never argue or dismiss the complaint.
Neutral Acknowledge the feedback and provide a helpful summary of the service/product offered. Encourage further questions.

Visual Content for Groupon Ads

Unlocking the power of visuals is key to capturing attention and driving sales on Groupon. Compelling images and videos can transform a simple deal into an irresistible offer. A well-crafted visual strategy can effectively communicate the value proposition of Body Factory skincare, highlighting the unique benefits of the Groupon deals.Visuals are the first impression, often the only impression, for many potential customers.

High-quality, engaging visuals that accurately represent the products and their benefits are crucial for building trust and driving conversions.

Creating High-Quality Visuals

Effective visuals are more than just pretty pictures; they are powerful tools for storytelling. High-quality visuals showcasing the benefits of the Body Factory skincare Groupon deals create a compelling narrative that resonates with the target audience. This involves capturing the essence of the brand and communicating its value proposition through compelling imagery and concise messaging.

Visual Content Formats for Groupon Ads

A diverse range of visual formats can enhance the impact of Groupon ads. From dynamic product shots to before-and-after transformations, variety keeps audiences engaged and prevents monotony. Consider utilizing multiple formats for maximum reach and impact.

  • High-quality product shots, showcasing the product’s features and texture. Close-up images, ideally with natural lighting, highlight the product’s details. For example, a shot of a smooth, creamy moisturizer with a soft, gentle light behind it, conveying the luxurious experience of using it.
  • Before-and-after transformations: Visual proof of product efficacy. These visuals demonstrate the positive impact of the skincare products. For instance, a person with visible skin imperfections (such as wrinkles or acne scars) is transformed into a person with clear, glowing skin, emphasizing the efficacy of the skincare routine.
  • Lifestyle images: Depicting people using the products in various scenarios. This can include images of people relaxing with the product, highlighting its ease of use and relaxation benefits. For example, a person enjoying a facial mask in a spa-like setting.
  • Videos: Short, engaging videos showcasing product application, results, or customer testimonials. A short video showing a skincare routine, highlighting the different products and their unique benefits, can be highly effective.

Showcasing Product Benefits Visually

Visual representations of product benefits should be clear, concise, and impactful. Focus on the key benefits that resonate with the target audience, making the visual appeal relatable and actionable.

  • Highlighting skin improvement: Visuals should clearly demonstrate the positive effects of the skincare products on the skin. Examples include close-up images of smooth, even-toned skin, and reduced blemishes, highlighting the key benefits of the products.
  • Emphasizing relaxation and self-care: Showcasing scenes of people relaxing and enjoying the products promotes the self-care aspect of the skincare routine. Visuals can include images of people enjoying a spa-like experience or relaxing at home.
  • Demonstrating ease of use: Visuals should showcase the simplicity and convenience of the products. Images or videos that illustrate the application process can be effective, highlighting the ease and effectiveness of using the products. For example, a quick video demonstrating the application of a serum and the subtle glow it creates.

Example Visual Content Table

This table provides examples of images and videos that can be used in Groupon ads to effectively showcase the value of Body Factory skincare.

Image/Video Type Description
Product Shots Close-up images of Body Factory skincare products, highlighting texture, color, and packaging. Images should showcase the product in a way that emphasizes its quality and luxurious feel.
Before & After A side-by-side comparison of skin before and after using the products, demonstrating the visible improvement in skin tone, texture, and reduction of blemishes.
Lifestyle Shots Images of people using the products in different scenarios (e.g., applying the products at home, enjoying a spa day), showcasing the ease of use and relaxation associated with the products.
Testimonial Videos Short videos featuring satisfied customers sharing their positive experiences with Body Factory skincare products, emphasizing the product’s benefits.

Product Descriptions

Unleashing the power of your skin’s potential starts with the right words. Compelling product descriptions are the key to turning browsing customers into loyal fans, especially when presented as a tempting Groupon deal. This section dives deep into crafting descriptions that resonate with the target audience and effectively communicate the unique selling propositions (USPs) of Body Factory skincare.

Unique Selling Propositions (USPs)

Body Factory’s success hinges on its unique formulations and innovative approaches to skincare. Identifying and highlighting these USPs is crucial. These USPs might include the use of natural ingredients, cutting-edge technologies, or a focus on specific skin concerns. For example, if a product targets acne-prone skin, the USP could be its ability to control breakouts without harsh chemicals.

Emphasizing the positive impact on the customer’s skin is essential.

Crafting Enticing Descriptions

To truly captivate potential customers, descriptions need to go beyond basic ingredient lists. Focus on the tangible benefits. Instead of saying “Vitamin C serum,” try “Experience radiant, youthful skin with our potent Vitamin C serum, formulated to brighten and even out your complexion.” Use strong verbs and evocative language. Show, don’t just tell. Describe the feeling of soft skin, the reduction in blemishes, or the renewed confidence.

Include testimonials or user-generated content to add authenticity and social proof. Highlighting the positive transformation skincare can bring to a person’s life adds a powerful emotional element.

Highlighting Groupon Value

Groupon deals are all about the perceived value. Quantify the savings and clearly articulate the exceptional offer. Phrases like “Save 50% on our signature facial kit,” or “Get a 3-step skincare routine for half the price” directly address the financial incentive. The wording should emphasize the incredible deal without sounding overly promotional.

Example Product Descriptions (Optimized for Groupon)

Product Original Description Groupon Optimized Description
Hydrating Facial Serum A lightweight serum infused with hyaluronic acid and antioxidants. Unlock radiant, hydrated skin! Our Hydrating Facial Serum, packed with hyaluronic acid and antioxidants, is now 50% off! Experience a noticeable difference in your skin’s moisture levels.
Anti-Aging Eye Cream Reduces the appearance of fine lines and wrinkles around the eyes. Experience smoother, brighter eyes with our Anti-Aging Eye Cream! This Groupon deal offers a 30% discount on a luxurious eye cream formulated to visibly diminish the signs of aging.
Acne Treatment Kit A three-step system to control breakouts. Conquer acne with our powerful 3-step acne treatment kit! Now available as a limited-time Groupon deal for an unbeatable price. Get the effective solution you need to say goodbye to breakouts and hello to clear skin!

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